About Us

We're a small but dedicated team, with a big mission – 

to end cosmetic testing on animals.

We know this is a big goal, but we believe together with our subscribers and our fabulous beauty brands, we can make a difference, even if it's only small. 

Our beauty subscription boxes promote only cruelty-free beauty brands. We search high and low to discover the best quality products so our subscribers can find the perfect cruelty-free alternatives for all their beauty products, each and every month.

Going cruelty-free with your makeup may seem daunting at first, but we're here to help you on your journey to a cruelty-free make up bag, by offering great products, delivered every month for a fraction of the cost.  We also offer a cruelty-free and vegan friendly beauty box, for the vegan beauty addicts. 

Why's it called The Pip Box? 

We get asked this a lot! The Pip Box is named after our founder's lovely dog Pippa. Pippa was the inspiration for The Pip Box, and the reason why our founder decided to go cruelty-free with all her cosmetics.

Cue the cute puppy images...

Why only cruelty-free products?

Firstly, we are not here to lecture, and promise never to do so, but we are here to help inform so that our subscribers are in the know when it comes to cruelty-free beauty. 

Testing on animals for cosmetic purposes was banned in the U.K in 1998, although it does occur in other areas of the world and as such a lot of the brands sold in the U.K are still testing on animal abroad and are therefore not cruelty-free brands.  

Animals such as rabbits and mice are used to test the effect of an ingredient (or mix of ingredients) for eye and skin sensitivity reactions (amongst others). We won't go into details on how these tests are performed, but as you can imagine they are often long, painful, and once finished the animals are killed.  

The suffering and loss of an animals life, for the sake of a cosmetic product, we feel is not justified – especially considering there are lots of cheaper, quicker, and more accurate humane alternative tests available. For this reason we will only ever promote cruelty-free brands and will actively encourage our subscribers to do so too. Also for every box sold a 50p charity donation is made to an animal friendly charity – which we hope will help towards ending cosmetic testing on animals for good. 


If you have any questions, or would like advice, just get in touch! Email: team@thepipbox.co.uk


We're proud to be a 'Small Business Sunday' winner, as chosen by Dragons Den - Theo Paphitis.